In a competitive market, it won’t necessarily be your product or service that leads you to stand out, it may be down to your brand ambassadors, endorsers or representatives. Your brand ambassadors act as real-world marketing for your company, telling people who you are, what you stand for and why they need your product. As such, it’s imperative to be employing the right people and offering them optimal training in order to help them develop their skills, which is where TED Experience comes in.
We have been leading the field of brand ambassador staffing for almost two decades. Our holistic approach of assessing target audiences, brand objectives, and previous consumer data enables us to confidently match your company with the right ambassadors for your brand.
Our entire network of 6,000 TED staff has been interviewed, profiled and categorised by their experience, skills and attributes. This enables us to quickly select suitable ambassadors for a project or match a brand. As a leading brand ambassador agency, our competencies span brand experience, retail marketing, large-scale sampling and sales campaigns.
TED Experience & The ‘Just Dance Now Crew’
On a mission to promote the Just Dance App, we orchestrated a first-of-its-kind digitally amplified brand partnership event, designed to deliver a high-impact experience for a crowd and ultimately push them to download the app.
While the Just Dance Now troupe got the crowd warmed up with a high-energy stage show and acted as true, real-life brand representatives for Just Dance, we organised a team of 8 brand ambassadors to connect with consumers ahead of the big show.
Our team of brand representatives were there to communicate key messages about the Just Dance app, letting consumers know how to use it and convincing them to download it.
The result? Thousands of teenagers dancing alongside the troupe via the Just Dance Now app on their phones!
A Brand Ambassador Agency Driven By Data
Brand ambassadors are an excellent way to create an optimally crafted sales experience for your consumer, so when we select staff for your campaign, we ensure that our moves are grounded in data-driven insights. We set ourselves apart from standard brand ambassador agencies by accounting for all variables and not leaving anything to chance.
With large-scale campaigns, we understand how important it is to be able to place your trust in your agency and ambassadors, feeling confident that each and every move has been meticulously planned and will be rigorously executed. How do we achieve this? Through TED Tech.
Our exclusive, in-house technology gives us integrated access and control of all your key metrics, whether that’s the allocation of budget or an assessment of results. We then turn this data into compelling strategic insights that inform our approach, ensuring that our effort optimises the ambassador process and creates real business impact for our clients.
TED Tech case studies