Shoreditch brand experience agency

The Field Rebrands as TED Experience

Shoreditch brand experience agency, The Field, has rebranded as TED Experience, and has launched a new positioning entitled ‘Superstition Sucks!’. The independent agency, which turns 15 next year, has an enviable client roster that includes Nintendo, Campari, Mondelez, Warner Bros, Ubisoft, and EA among others. Founder Chris Dawson, comments “We’ve been observing how the brand…

James Stockdale US Navy

Optimism alone isn’t the answer to our problems

How do we approach 2021 practically and psychologically? ‘TED Founder Chris Dawson’s thoughts on how to orientate one’s mind best while going through change or a crisis. Counter intuitively optimism when applied singularly, can sometimes do more harm than good.’ Read the full article in Campaign magazine here: