7 key brand experience agency learnings that help create success and boost engagement Deeper more meaningful relationships are created when people ‘experience’ a brand optimally. But for this to happen, experiences must be perfectly planned and beautifully executed – or the opportunity to connect can be lost. What is brand experience? Brand experience…
TED Experience is fifteen this year. It’s been a ride. As a solo founder, I wanted to write a personal insight into what it’s like to found and run an agency – perhaps to inspire some of you who may be thinking about starting something of your own to do just that. Here’s my attempt…
Shoreditch brand experience agency, The Field, has rebranded as TED Experience, and has launched a new positioning entitled ‘Superstition Sucks!’. The independent agency, which turns 15 next year, has an enviable client roster that includes Nintendo, Campari, Mondelez, Warner Bros, Ubisoft, and EA among others. Founder Chris Dawson, comments “We’ve been observing how the brand…
How do we approach 2021 practically and psychologically? ‘TED Founder Chris Dawson’s thoughts on how to orientate one’s mind best while going through change or a crisis. Counter intuitively optimism when applied singularly, can sometimes do more harm than good.’ Read the full article in Campaign magazine here: https://www.campaignlive.co.uk/article/optimism-alone-isnt-answer-problems/1703634