Coca-Cola Christmas UK Tour
The best brand ambassador team
Sampling cans recycled
Happy Christmas shoppers
In on brand games
Branded hero shots taken
Personalised branded bottles
You’ve been a godsend today! The kids were driving us mad – until we started queuing for this amazing experience! Feels like the holiday has really started now!
Staffing and logistics – and bringing festive joy to thousands of people!
The iconic 1995 commercial featuring the Christmas Truck became a brand experience in 1996, and has since continued to spread holiday magic across the UK every Christmas. TED provided world class staffing, creating a brand ambassador team to facilitate the consumer engagement, and a rigging team to handle tour logistics.
TED team rigged the events to be fully compliant with health and safety regulations, across a range of locations. TED Brand Heroes helped entertain the large queues and eager crowds by encouraging visitors to take part in a number of engaging activities. As families engaged with the iconic Coca-Cola Christmas Truck brand experience, they could take festive selfies, and receive a mini can served at the perfect temperature.
The team of event managers and traveling ambassadors went through intensive face to face training on engagements, coaching other team members, managing large queues, crowds and press. Coca-Cola’s goal of a world without waste was at the heart of the campaign with ambassadors encouraging visitors to recycle on site with our bespoke can crusher. At key retail events, we also offered a unique opportunity for customers to receive a personalised Coke bottle.