Coca-Cola Energy

New UK Product Launch

790,000+ samples

Coca-Cola Energy Perfect Serves

200+ Live days

A UK Wide Campaign

1700+ Shifts

Brand Hero shifts completed

500+ Experiences

Flash Mob Performances

47% Recycled

Sample Cans Recycled

100% Compliant

On Brand Messaging

Ted Tech was instrumental in driving sales and awareness in difficult low awareness regions by 55% with a customer retention rate of 79%

Jermey Andrews PMI

Create stand out brand experiences to drive awareness and sampling

TED needed to target young adults with a temperature controlled perfect serve. Recruit cast and train a dedicated team of brand heroes to facilitate the campaign across a range of locations. Orchestrate a team of professional dancers to deliver a high energy dance infused engagement with consumers. Plan and execute the work in High St’s, Train stations, Malls and Festivals. Ensure consistent communications to focus on the great Coca-Cola taste! Ensure that responsible recycling was at the heart of the campaign.

The Detail

Mass sampling activity was scheduled across the UK targeting 18-35 years old young professionals that would raise awareness of the new product and drive trial and purchasing. TED orchestrated an incredible team of flash mob dancers to add the element of surprise and delight to the campaign, drawing in the crowds, and contextualising the ‘energy’ ingredient of the product. Timing wise, the work focussed on the transition between work ending and play beginning. All TED Brand heroes clearly communicated the key brand messages with every sample, ensuring the perfect serve. TED reported on key metrics such as the temperature control of every single sample, and the key messaging hourly. All consumers experienced the perfect taste and energy boost whilst being entertained energetically!

TED Tech case studies

IQOS

Retail Sales Campaign

12k Sales
96% Compliance
Attendance 98%

Coca-Cola

Mass Sampling Campaign

12k Sales
96% Compliance
Attendance 98%

Nintendo

Product Launch Road Show

12k Sales
96% Compliance
Attendance 98%

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TED Experience,
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