Coca-Cola Energy Case Study

Experiential sampling

790,000 samples

Temp controlled perfect serves

200 Live days

Nationwide campaign

1700 shifts

‘Coca-Cola Hero’ shifts 

500 Experiences

Flash-mob performances

+47% Recycled

Sample cans recycled

100% Compliant

Campaign messaging

Product launch experience
Flash mob promotional staff

Enhancing the awesome screen advertising with street level experiential sampling, and the Coca-Cola Energy Dance Crew!

Creating stand-out brand experiences to drive awareness and effective sampling

We needed to target young adults with a temperature controlled perfect serve sample of Coca=Cola Energy. Recruit cast and train a dedicated team of brand heroes to facilitate the campaign across a range of locations. Orchestrate a team of professional dancers to deliver a high energy dance infused engagement with consumers. Plan and execute the work in High St’s, Train stations, Malls and Festivals. Ensure consistent communications to focus on the great Coca-Cola taste! Ensure that responsible recycling was at the heart of the campaign.

promotional staff
Product sampling

The Detail

Mass sampling activity was scheduled across the UK targeting 18-35 years old young professionals that would raise awareness of the new product and drive trial and purchasing. TED orchestrated a team of flash mob dancers to add an element of surprise and delight to the campaign, to draw in the crowds, and to contextualise the ‘energy’ focus of the product. From a planning perspective, the execution focussed on the transition between work ending and play beginning. All TED Brand heroes clearly communicated the key brand messages with every sample, ensuring the perfect serve. TED reported on key metrics such as the temperature of samples, key messaging and recycling. All participants experienced the perfect taste and energy boost whilst being entertained!

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8M+ perfect serve samples
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