Coca-Cola Zero Sugar

Large Scale Sampling Campaign

8M+ samples

Perfect serve samples

8M+ Coupons

In hand with consumers

17% Uplift

Sales of Coca-Cola Zero Sugar

1,235 Brand Ambassadors

Trained and coached across 10-month period

1,635 live events

Hosted across 492 locations

94% Compliance

On key messaging [measured by client]

Ted Tech was instrumental in driving sales and awareness in difficult low awareness regions by 55% with a customer retention rate of 79%

Jermey Andrews PMI

Our not so small task was to recruit an additional +2 million drinkers to the new brand

Deliver a nationwide sampling campaign that would recruit large numbers of drinkers to Coca-Cola Zero Sugar. The activity would to span key retail, transport, urban, sporting and entertainment locations. We needed to build a technology platform to report on key metrics in real time. Temperature control all samples at all times. Achieve agreed KPI compliance on key messages.

The Detail

We selected, trained and managed a team of Coca-Cola Brand Hero’s who also were passionate about conservation and sustainability, as predicted for on their assessments. Over 1400 brand ambassadors worked with us in hundreds of locations and events. Our proprietary tech was invaluable in managing the work flow, capturing data and ‘can temperatures’, but also in staying in touch with our staff and keeping them motivated and focussed.

TED Tech case studies


Retail Sales Campaign

12k Sales
96% Compliance
Attendance 98%


Mass Sampling Campaign

12k Sales
96% Compliance
Attendance 98%


Product Launch Road Show

12k Sales
96% Compliance
Attendance 98%

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