Final Fantasy Live Broadcast Event

4.8 Million Live Stream & VOD

Client: Square Enix

Brief and Objectives

Galvanise influencers & fans attention to ensure the successful launch of Final Fantasy XV in the UK market with a Global focus.

 

  • Create the main launch platform for – Final Fantasy XV, UK and Globally
  • Showcase new game footage live to the world. And first to play experience on site
  • Content must be broadcast cross social platforms and beyond
  • Stay true to the games iconic themes, game content and characters at all times

Solution

TED fastidiously recreated the iconic aspects and scenes from the FF Franchise inside a 20,000 square foot warehouse, as the backdrop to the launch event. Influencers were given the chance to apply for invitations the event, which allowed TED to orchestrate balance of media and influencers to attend. TED brokered a deal with Odeon cinemas which allowed for circa 30 more live events to happen in cinemas across the UK and Europe. The Live Stream one hour show, featuring the game director, actors from the movie franchise and a host of guests and fans, was broadcast globally on IGN, Odeon Cinemas and FF social channels. Four rooms of theatrically dressed scenery, facilitated by actors playing the major characters from the game, provided a moving feast for the lucky attendees, and also enabled a fluid moving through the live stream – taking the viewer on an adventure through each section of the experience. The Japanese game director Hajime Tabata said ‘I’ve never seen a launch that is so authentic and so well planned’. Over a million fans watched live on the night, with close to 5 Million views within a week before launch.

Results

  • Over 1M live stream audience on the night
  • 4.8M Total views including video on demand [within 5 days]
  • 22M reach on owned social media channels
  • 6M engaged on earned social channels [influencers & fans] 26M reach
  • Sell out live event in a unique East London location with over 500 fans & influencers
  • 68 Countries posted with the hashtag #IGNPREMIEREFXV [6.8M reach / 24M Impressions]
  • Total UK reach of 8M and Global reach of 39M
Final Fantasy trial experience
Final Fantasy Immersive event
Final Fantasy Experiential
Final Fantasy digital amplification

Our Services

Brand Experience

Pop ups & roadshows
Immersive events
Live broadcast experiences
Large-scale sampling
Product launches

Sales Experiences

Crafting the sales experience
Staff selection, training & management
Live campaign optimisation
Data-led insights & evaluation

.

Powering Retail

Retail staff management & training
Mystery shopping & merchandising
Reselling products
Brand audits & compliance

.

Contact us

Call us:
020 7490 7745

Mail us:
[email protected]

Contact us:
TED Experience,
London

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