Final Fantasy Live Broadcast Event
Final Fantasy Live Broadcast Event

4.8 Million Live Stream & VOD

Client: Square Enix

Brief and Objectives

Galvanise influencers & fans attention to ensure the successful launch of Final Fantasy XV in the UK market with a Global focus.


Create the main launch platform for – Final Fantasy XV, UK and Globally
Showcase new game footage live to the world. And first to play experience on site
Content must be broadcast cross social platforms and beyond
Stay true to the games iconic themes, game content and characters at all times


TED fastidiously recreated the iconic aspects and scenes from the FF Franchise inside a 20,000 square foot warehouse, as the backdrop to the launch event. Influencers were given the chance to apply for invitations the event, which allowed TED to orchestrate balance of media and influencers to attend. TED brokered a deal with Odeon cinemas which allowed for circa 30 more live events to happen in cinemas across the UK and Europe. The Live Stream one hour show, featuring the game director, actors from the movie franchise and a host of guests and fans, was broadcast globally on IGN, Odeon Cinemas and FF social channels. Four rooms of theatrically dressed scenery, facilitated by actors playing the major characters from the game, provided a moving feast for the lucky attendees, and also enabled a fluid moving the live stream – taking the viewer on an adventure through each section of the experience. The Japanese game director Hajime Tabata said ‘I’ve never seen a launch that is so authentic and so well planned’. Over a million fans watched live on the night, with close to 5 Million views within a week before launch.


Over 1M live stream audience on the night
4.8M Total views including video on demand [within 5 days]
22M reach on owned social media channels
6M engaged on earned social channels [influencers & fans] 26M reach
Sell out live event in a unique East London location with over 500 fans & influencers
68 Countries posted with the hashtag #IGNPREMIEREFXV [6.8M reach / 24M Impressions]
Total UK reach of 8M and Global reach of 39M

Final Fantasy trial experience
Final Fantasy Immersive event
Final Fantasy Experiential
Final Fantasy digital amplification

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Pop ups & Roadshows
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020 7490 7745

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