Brief & Objectives
The Solution
TED selected a central London location to allow easy access for press who were flying to the event from around the globe. The multi room subterranean venue was completely transformed to depict and physically represent five iconic movie scenes from the game – so that press experienced playing each level, actually sitting in the scene itself. For example: the Gremlins gameplay was housed in a mini cinema, dressed exactly like the end scene in Gremlins, complete with a perspective that allowed members of the press to sit in cinema seats and play the game on the cinema screen itself. TED staff hosted the central venue space so that all members of the press could access high speed wifi to write and upload their copy imediately to their respective media titles. Attendees freely spoke to the high level of production, the immersive nature of the experience and the seamless execution. Our Warner Bros client was delighted.
The Results
- Social direct reach of >400k on the day
- Total Press and Social reach of >10M
- We created the following immersive zones for the media to experience:
The Gremlins Cinema
Harry Potter’s Cupboard under the Stairs
Fantastic Beasts and Where to Find Them Bedroom
Mission Impossible Computer Room
Adventure Island - The work won praise from the client and several awards ceremonies
- Over 75 of the worlds press were seamlessly entertained, resulting in superb coverage




Our Services
Brand Experience
Pop ups & roadshows
Immersive events
Live broadcast experiences
Large-scale sampling
Product launches
Field Marketing
Crafting the sales experience
Staff selection, training & management
Live campaign optimisation
Data-led insights & evaluation
.
Retail Marketing
Retail staff management & training
Mystery shopping & merchandising
Reselling products
Brand audits & compliance
.
