Nintendo Switch

Nintendo's most Successful Product Launch

June-December

Live across the UK

144 days

In mall activity

210+ Reach

Brand Experiences

400% ROI

Directional ROI >

22 Titles

Games Trialed

36 Locations

Uk Wide Cities & Towns

“We have a Wii U, all my daughter plays is Splatoon 1. She loves Splatoon 2 after trying it today, I guess I’m going to have to buy a Switch”

Consumer feedback

Optimally engage and educate UK families about the new Nintendo Switch console, driving trial and sales.

Create meaningful conversations and trial experiences with over 400k UK families. Achieve critical mass awareness across the whole of the UK. Showcase new games as they are released throughout the year. Drive content for the community and beyond.

The Detail

TED devised, planned and managed a twenty-four month touring trial experience road show – visiting all major towns and cities in the UK at least once. A modular stand was employed so that it was able to fit many different sized and shaped site spaces. The stand was open on all sides to showcase the product to the non-uniform flow of people in malls and gaming events. The design of the stand itself paid strict visual homage to the product, to act as an effective attractor to the passing crowds. The stand was designed to snap together in assembly with no screws or bolts, saving time and budget on rigging.

TED Staffing selected and trained a group of passionate gamers and Nintendo fans to orchestrate the optimal consumer experience on the stand – ensuring that mum and dad were educated on the product while the kids played games and had fun. To drive sales TED worked with GAME and other retailers to allow for spot prizes and bundled offers to be redeemed by consumers who purchased on the day. The activity was designed primarily to move consumers from ‘consideration’ to ‘purchase’ through effective and tailored experiences to demonstrate the benefits of Nintendo Switch to families and gamers.

TED Tech case studies

IQOS

Retail Sales Campaign

12k Sales
96% Compliance
Attendance 98%

Coca-Cola

Mass Sampling Campaign

12k Sales
96% Compliance
Attendance 98%

Nintendo

Product Launch Road Show

12k Sales
96% Compliance
Attendance 98%

Contact us

Contact us:
TED Experience,
London

Google Maps:

Link Us: