Lego Dimensions

Global press launch experience

400k+ Reach

Direct social reach on the day

10M+ Total reach

Press & social

Deeply immersive

Authentic experiences

Award winning

And a delighted client

75+ Press

Entertained and educated

Five experiences

Authentic scenes recreated

“They really pulled out all the stops for this press event, recreating a cinema for the Gremlins to wreck and Harry Potter’s cupboard under the stairs for you to enjoy. It was an amazing experience.”

Geek Pride

Create a truly immersive brand experience, with gameplay being complemented by set and setting from the game’s iconic scenes.

Create a series of immersive experiences, recreating iconic moments from each of the five games / film titles. Stage-manage a special journey for the world’s press to trial and review the titles. Ensure attendees have smooth travel to the city and the venue,  with on site VIP hosting. 

The Detail

TED selected a central London location to allow easy access for press who were flying to the event from around the globe. The multi room subterranean venue was completely transformed to depict and physically represent five iconic movie scenes from the game – so that press experienced playing each level, actually sitting in the scene itself. For example: the Gremlins gameplay was housed in a mini cinema, dressed exactly like the end scene in Gremlins, complete with a perspective that allowed members of the press to sit in cinema seats and play the game on the cinema screen itself. TED staff hosted the central venue space so that all members of the press could access high speed wifi to write and upload their copy immediately to their respective media titles. Attendees freely spoke to the high level of production, the immersive nature of the experience and the seamless execution. Our Warner Bros client was delighted.

We created the following immersive zones to enhance the media experience:
– The Gremlins Cinema
– Harry Potter’s Cupboard under the Stairs
– Fantastic Beasts and Where to Find Them Bedroom
– Mission Impossible Computer Room
– Adventure Island

Case studies

IQOS General Trade

Sales, staffing & product demonstration

X3 YOY Growth
Exceeding target by 52.7%
Nationwide 349 days a year

Coca-Cola Zero Sugar

Large scale sampling campaign

8M+ perfect serve samples
+44% cans recycled
17% sales Uplift

Nintendo Switch

Most successful product launch

400% ROI
+210,000 reach
144 days in mall activity

Contact us

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