Understanding Successful Staffing

Selling, demonstrating, sampling, auditing, training

Successful Staffing

No matter what the actual brief is, in the world of staffing there are three important ingredients: recruitment, selection and training. Over the last seventeen years we have honed our processes and we now consider ourselves as experts in recruiting, selecting, and training people for a host of different temporary and more longer term semi-permanent roles. So this could be demonstrating and selling a product in retail, sampling drinks to festival goers or creating deep immersive events served by a host of different staffing roles from actors to hostesses – we really have done it all.

Part of being a top-class promotional staffing agency, is really understanding people. And not just the people we employ to work for a campaign, but also the people or consumers whom we are trying to engage. Because our wider business is a full service brand experience agency, we rarely perform just the staffing discipline in isolation. Understanding the larger picture of campaigns only helps better inform the staffing function of the agency, and as such we have delivered some of the largest and most complex promotional staffing campaigns for global giants over the years.

retail trial experiences
brand ambassador 1

X-Box Retail Experience Tour: Driving sales through great staffing

So why is this focus on staffing so important? Because in the world of sales and experiences, success comes down to the moment when a consumer meets a representative of the brand or product. Get this right and your business will surpass its sales goals and start to create loyal customer behaviour. 

During our partnership with Xbox One, we delivered a world-class retail sales trial experience to 112,944 people to drive sales of the new console. The campaign focused on moving consumers from the awareness and consideration stages through to conversion to purchase. Due to the high price point of video consoles, considerable work is required to get consumers to jump off and buy! 

We achieved this by deploying a Nationwide team of Xbox experts to the retail channels where they would facilitate guided trials of the console whilst also driving home product benefits. This engaging product trial experience was designed to ensure potential customers were convinced to purchase. The agency devised the original strategy for this campaign, as well as all planning, including the recruitment, training and live management of all the Xbox Experts. We also managed all the technical requirements, including the installation and maintenance of the Xbox pods in store. In the quite moments of the day, our Xbox Experts also trained retail staff in stores to become ‘Xbox evangelists’, so they could continue the product promotion in-store as an ongoing activity.

Click HERE to view the full X-Box Retail Experience Tour case study 

During our campaign…

9:1 ROI

Smashing our targets

3000+ Demo days

Over a 4 month period

252 Stores

Repeat visits UK wide

211% Sales Uplift

Exceeding client expectations

90% Recall rate

With an epic retail experience

112,944 Trials

Deep dive content

retails sales specialists

Staffing, data and technology

Understanding and having good instincts about people is a major part of being a best-in-class promo staffing agency but there is also an analytic requirement to the process. The sheer scale of campaigns and clients that we manage demands a technologically data-driven approach.

We utilise our exclusive low code technology that allows us to craft quickly an automated solution to measure and monitor key metrics at scale, always on everyday and all data reported instantly in the cloud. We are able to automate and report on checking in hundreds of staff at the same time, manage their stock and replenishment, track their sales or interactions, audit the landscape where they work, pull qualitative feedback from consumers in real time, or interview the retailers to gain their perspective. TED Tech allows also allows us to create streamlined communication between everyone involved on a campaigns. 

As promotional staffing companies go, we feel our data-driven approach is what sets us apart from the rest. Each and every aspect of your staffing requirements is rigorously planned and executed, and thanks to our 100% transparent real time cloud reporting you can be across all the detail on any device you wish to use.

Case studies

product demo

IQOS General Trade

Sales, staffing & product demonstration

X3 YOY Growth
Exceeding target by 52.7%
Nationwide 349 days a year

coca cola zero sugar

Coca-Cola Zero Sugar

Large scale sampling campaign

8M+ perfect serve samples
+44% cans recycled
17% sales Uplift

brand ex

Nintendo Switch

Most successful product launch

400% ROI
+210,000 reach
144 days in mall activity

driven by ted tech2

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