The point of a great staffing resource is to create powerful human connections, and the retail sector is today more in need of human to human connection than ever before. Cannibalised by online shopping and decimated by the macro economic environment, the retail landscape is more competitive than in decades. So ‘customer experience’, which is underpinned by retail staffing, is one of the variables that is both under the control of brands and also critical in defending against the market factors.
Consumers can view purchasing a product as buying into a company. So uninspiring interactions with staff will send them to a competitor. Recruiting, training and managing retail staff is an art form. As a leading retail staffing agency, we understand that striking a balance between building strong relationships with staff whilst ensuring that they are performing commercially can be difficult to master and maintain.
TED guides you through the complicated process of finding and managing staff for your company. We believe in a data-driven strategy balanced with a human touch. We are truly invested in meeting your objectives and bettering your business, and our 100% transparent cloud reporting puts our money where our mouths are – something that we believe sets us apart from the average retail staffing agency.
We deliver some of the largest and most complex staffing and logistics campaigns in the world for highly influential brands, and our work ranges from large-scale retail sales campaigns to pop-up shops with a balance of experience and sales to flagship store brand experiences. We execute with care and our technology allows us to learn quickly what is working and what is not. It is this ability to fine tune in real time that makes for the most efficient route to success.
Nintendo’s most successful product launch ever
The launch of Nintendo Switch in the UK provides a good example where the staffing played a central role in the success of the launch.
When we began our engagement with Nintendo, we were given the task of creating trial experiences of the Nintendo Switch with families around the United Kingdom in retail environments. The console was new to the market and awareness was low.
The staffing requirement for this campaign was extremely broad: Staff needed to be able to explain and coach consumers on the new product, which had three main use cases. Additionally staff needed to be able to play and coach people on the twenty plus games that were available at the time. As the campaign continued staff needed to be trained up on more and more games as new titles were made available on the console.
In addition to the above competences, the retail staff on this campaign also needed to be able to relate to both kids and parents in real time during the tailored trails. The family audience would bring kids as young as six through to teenagers, with often two to four kids at a time being involved in a trail – so our retail staffing team needed to be able to deliver a trail that was tailored to the specific mix of demographic in any given family, whilst also speaking to Mum and Dad about the financials of the product.
Retail staffing made easier through smart-tech
Success in retail staffing and retail in general is all about understanding and navigating successfully the variables that affect sales and ultimately customers. Our in-house technology platform TED Tech is built to be able to take all the pain out of this dynamic.
From a human point of view we are able to automate much of the administrative processes that governs this work, such as checking in and out f shifts, ordering more stock, reporting issues etc. All of this is done by the retail staff using the TED Tech App on their phones or tablets.
From a commercial point of view the our retail staff are able to seamlessly input data to the App that tracks sales, reports on the retail environment, audits the stores, and pulls qualitative feedback from consumers and retailers alike.
To our knowledge we lead the market in been able to deploy swift and efficient retail staff workforces to sell, sample and audit the retail landscape. Our technology reports in real time on cloud dashboards – so our clients don’t have to wait for a meeting with us to learn about how their performance stacks up against competitors for example.