A successful retail experience combines the nuance of the human experience with empirical data, ultimately driving an experience of a brand that is meaningful but also growth-driven. Within the retail environment, it is essential for brands to provide an exceptional experience to attract and retain customers. As a retail experience agency, we’re going to share 5 success tips for retail experience and sales to help create a meaningful impact for your customers and drive revenue growth.
Customer experience is paramount
Customer experience is the backbone of any successful retail experience. It can literally decide whether or not a customer engages and converts whilst in-store, as well as whether they return. Yours could be the most attractive product in the world, but if a customer’s experience is tainted with poor customer service, it can be difficult to recover.
Train your team extensively
To provide exceptional customer service, you need the right people with the right training. At TED, we’ve worked with numerous global companies to support their retail experience, so we understand first-hand just how important this is.
Teams need to be trained on how to greet and engage with customers, handle customer complaints or issues, and make product recommendations. Your team is perhaps the most important asset in retail experience, so make sure you are treating this asset accordingly.
Focus on meaningful conversations
When working to create a successful retail and sales strategy, it’s important to focus on the desired results, as long as this isn’t at the expense of having meaningful conversations with customers.
At TED, we can’t stress enough how important it is to explore the nuance of human experience alongside the data. People don’t like to feel like a number, a result of conversion; they want to feel valued. By developing meaningful conversations with your customers through your highly trained retail experience team, you’re going to be in a stronger position to secure genuine engagement and long-term success.
Understand your customer
When creating your retail and sales strategy, your decisions should be grounded in consumer insights. What does the thing you’re selling mean to the people you’re selling it to? What are their motivations or concerns?
By understanding these and other aspects of your customer psychology, you’ll be far more successful in positioning your brand or product to align with customers.
Technology Optimizes Retail
Many brands use an analogue methodology with retail experiences: they train their teams at the start of the project, go live, and then wait until the end of the project to evaluate. There’s a lot that can happen in between. In fact, there’s a lot that can happen in a single day!
The retail landscape itself is dynamic, so brands must be able to adapt to every change and alter their approach accordingly. A TED, our bespoke technology platform, allows for an always-on approach to measurement and evaluation – meaning that we can dial up what is working well and remove what is not working in real-time. Adapting and innovating to capitalize on change equals success.
There are many ways to ensure the efficacy and success of a brand’s retail experience. At its core, it’s all about understanding your audience and your product in tandem. By combining a true understanding of how humans operate through lived experiences with data-driven insights, and always being prepared to adapt and innovate, you can ensure your brand’s success within the retail landscape.
