Terrys Chocolate Orange

Product sampling - Counting down to christmas

1+ Million

Consumers engaged

30 Days

Live activity

300K+ Samples

Direct to audience

20.6% Uplift

In like for like sales

3 Simultaneous sites

Kinetic countdown clocks

5M+ Reach

Consumers engaged indirectly

Sales of the product were increased by c20% in surrounding outlets and our installation was more popular than Santa’s Christmas Grotto!

Reinventing and reconnecting this famous brand with families at Christmas.

Engage families with a surprise and delight brand experience to reestablish Terry’s as a more contemporary purchase for your loved ones. Activity was live throughout the whole of December in malls – London, Manchester and Birmingham, counting down to the big day. We were asked to sample the product in an innovative and inspiring way to drive incremental sales and own the mall at Xmas.

The Detail

TED created the concept, and then actualised the vision of building three countdown Christmas clocks, powered by Terry Chocolate Oranges. The Christmas countdown clocks were installed into three shopping malls in the last week of November, ready to begin their countdown to Christmas day. Each clock was identical: A flipper clock was housed on top of a 3-meter clear sphere, inside of which kinetic elements were powered by the falling weight of the product – Terry’s Chocolate Oranges!

The sound and sight of the product whizzing around through tunnels, down slides, through gates and spinners, amazed children and parents alike, as they fixated on the spherical structures. On the hour the clocks would chime, and a hidden scent machine emitted chocolate orange scent. Single pieces of the product were sampled by a team of highly trained ambassadors, who also entered shoppers into a special competition. Sales of the product were increased by 20% in surrounding outlets and our installation was more popular than Santa’s Christmas Grotto!

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