Brief and Objectives
- Cast and train a target-driven team of 50 sales representatives to uplift subscription rates
- Capture commuter traffic and select desired audience
- Offer exclusive incentives for commuters who subscribe
- Create an educational and informative experience which converts to sales
- Gather feedback on the brand’s image from audiences
- Demonstrate premium news apps that convert to add-on sales within the subscription
- Ensuring all KPI targets are met
- Ted Ambassadors to manage all payments and subscriptions on site
Solution
TED recruited a dedicated sales team across nationwide commuter hubs to upgrade a consumer experience and highlight the benefits of digital subscriptions over traditional paper media – ultimately to driving subscription sales. TED ambassadors were able to subscribe consumers onsite, using bespoke tech and provide a positive and informative brand conversation. TED also selected a range of incentives giveaways, such as branded water bottles, to help close sales and add value to the commuter journey.
The Results
- Registered 2,056 new subscriptions over the campaign
- 445 completed staffing days
- 100% staffing compliance
- 5,000 positive consumer interactions
- 29% improvement on average daily subscriptions totals from wave 1 to wave 2
- 2,500 exclusive incentives given to commuters
- Provided a detailed breakdown of site learnings and suitability for future activations
- The team received positive recognition from client who complemented staff for their professionalism, brand representation and problem solving abilities




Our Services
Brand Experience
Pop ups & roadshows
Immersive events
Live broadcast experiences
Large-scale sampling
Product launches
Field Marketing
Crafting the sales experience
Staff selection, training & management
Live campaign optimisation
Data-led insights & evaluation
.
Retail Marketing
Retail staff management & training
Mystery shopping & merchandising
Reselling products
Brand audits & compliance
.
