Brief and Objectives
Capture commuter traffic and select desired audience
Offer exclusive incentives for commuters who subscribe
Create an educational and informative experience which converts to sales
Gather feedback on the brand’s image from audiences
Demonstrate premium news apps that convert to add-on sales within the subscription
Ensuring all KPI targets are met
Ted Ambassadors to manage all payments and subscriptions on site
Solution
TED recruited a dedicated sales team across nationwide commuter hubs to upgrade a consumer experience and highlight the benefits of digital subscriptions over traditional paper media – ultimately to driving subscription sales. TED ambassadors were able to subscribe consumers onsite, using bespoke tech and provide a positive and informative brand conversation. TED also selected a range of incentives giveaways, such as branded water bottles, to help close sales and add value to the commuter journey.
The Results
Registered 2,056 new subscriptions over the campaign
445 completed staffing days
100% staffing compliance
5,000 positive consumer interactions
29% improvement on average daily subscriptions totals from wave 1 to wave 2
2,500 exclusive incentives given to commuters
Provided a detailed breakdown of site learnings and suitability for future activations
The team received positive recognition from client who complemented staff for their professionalism, brand representation and problem solving abilities




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