TransIP - Inspiration Centraal

Brand Experience - Product Launch Event

74% Awareness

Awareness post event

91% Switch

Event attendees would switch

2 Million +

Social Reach

4 Million +

Media Reach

Guardian Partnership

Media partnership

81% Excellent

Rated the event

“It was geeky, fun and useful and I met a lot of interesting people there. Great atmosphere, truly inspirational”

Consumer feedback

Create a standout UK product launch event for Dutch technology and hosting company TransIP

We were to employ an integrated approach spanning Positioning, Creative, Brand Experience, PR & Social Media, eCRM, Media Partnerships & Digital Advertising. Educate on TransIP’s technical prowess, driving engagement within the London tech scene. Stand out in a somewhat cluttered marketplace, without the luxury of a large ATL spend.

The Detail

An 8 day pop-up brand experience technology festival ‘Inspiration Centraal’ in Shoreditch – the home of #SCHEXYTECH incorporating the following experiential activations:

Inspirational evening discussions with tech influencers like Richard Ayeoade, Juliana Rotich, and Michael Acton-Smith

Daytime accelerator and incubator program for tech start ups

Learn to code workshops

Seminars and workshops led by Trans IP tech professionals

Evening events and debates led by tech partners

Media partnership with The Guardian

Pole-dancing robots!

TED Tech case studies

IQOS

Retail Sales Campaign

12k Sales
96% Compliance
Attendance 98%

Coca-Cola

Mass Sampling Campaign

12k Sales
96% Compliance
Attendance 98%

Nintendo

Product Launch Road Show

12k Sales
96% Compliance
Attendance 98%

Contact us

Contact us:
TED Experience,
London

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