76% Awareness
Audience awareness post event
Consumer feedback
Inspiration Centraal was the the 8 day pop up technology festival that created a brand home for this audacious launch campaign. We however employed an integrated approach spanning Positioning, Creative, Brand Experience, PR & Social Media, eCRM, Media Partnerships & Digital Advertising. The main focus was to educate on TransIP’s technical prowess, driving engagement within the London tech scene and to achieve disruption and stand out, without the luxury of a large advertising spend.
Case studies