TransIP - Inspiration Centraal

Brand experience - Product launch pop-up event

76% Awareness

Audience awareness post event


91% Switch

Event attendees would switch

2 Million +

Social reach

4 Million +

Media reach

Guardian Partnership

Media partnership

98% Excellent

Rated the event

“It was geeky, fun and useful and I met a lot of interesting people there. Great atmosphere, truly inspirational”

Consumer feedback

Achieve massive cut-through in the UK Tech Industry for the UK product launch of the Dutch technology & hosting company. 

Inspiration Centraal was the the 8 day pop up technology festival that created a brand home for this audacious launch campaign. We however employed an integrated approach spanning Positioning, Creative, Brand Experience, PR & Social Media, eCRM, Media Partnerships & Digital Advertising. The main focus was to educate on TransIP’s technical prowess, driving engagement within the London tech scene and to achieve disruption and stand out, without the luxury of a large advertising spend.

The Detail

An 8 day pop-up brand experience technology festival ‘Inspiration Centraal’ in Shoreditch – the home of #SCHEXYTECH incorporating the following experiential activations:

Inspirational evening discussions with tech influencers like Richard Ayeoade, Juliana Rotich, and Michael Acton-Smith

Daytime accelerator and incubator program for tech start ups

Learn to code workshops

Seminars and workshops led by Trans IP tech professionals

Evening events and debates led by tech partners

Media partnership with The Guardian

Pole-dancing robots!

Case studies

IQOS General Trade

Sales, staffing & product demonstration

X3 YOY Growth
Exceeding target by 52.7%
Nationwide 349 days a year

Coca-Cola Zero Sugar

Large scale sampling campaign

8M+ perfect serve samples
+44% cans recycled
17% sales Uplift

Nintendo Switch

Most successful product launch

400% ROI
+210,000 reach
144 days in mall activity

Contact us

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