TransIP - Inspiration Centraal
Brand experience - Product launch pop-up event
91% Switch
Event attendees would switch
2 Million +
Social reach
4 Million +
Media reach
Guardian Partnership
Media partnership
98% Excellent
Rated the event
“It was geeky, fun and useful and I met a lot of interesting people there. Great atmosphere, truly inspirational”
Consumer feedback
Achieve massive cut-through in the UK Tech Industry for the UK product launch of the Dutch technology & hosting company.
Inspiration Centraal was the the 8 day pop up technology festival that created a brand home for this audacious launch campaign. We however employed an integrated approach spanning Positioning, Creative, Brand Experience, PR & Social Media, eCRM, Media Partnerships & Digital Advertising. The main focus was to educate on TransIP’s technical prowess, driving engagement within the London tech scene and to achieve disruption and stand out, without the luxury of a large advertising spend.
The Detail
An 8 day pop-up brand experience technology festival ‘Inspiration Centraal’ in Shoreditch – the home of #SCHEXYTECH incorporating the following experiential activations:
Case studies
IQOS General Trade
Sales, staffing & product demonstration
X3 YOY Growth
Exceeding target by 52.7%
Nationwide 349 days a year
Coca-Cola Zero Sugar
Large scale sampling campaign
8M+ perfect serve samples
+44% cans recycled
17% sales Uplift
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