Brand Experience Product Launch Event – Inspiration Centraal

Client: TransIP

Brief and Objectives

There are hundreds of hosting providers in Europe. Some of them provide services only inside their country however, the majority of European companies operate on a global scale. Our challenge was to create a standout product launch event for Dutch technology and hosting company TransIP to the tech savvy UK audience. We were to employ an integrated approach spanning Positioning, Creative, Brand Experience, PR & Social Media, eCRM, Media Partnerships & Digital Advertising. Educate on TransIP’s technical prowess, driving engagement within the London tech scene. Stand out in a somewhat cluttered marketplace, without the luxury of a large ATL spend


An 8 day pop-up brand experience technology festival ‘Inspiration Centraal’ in Shoreditch – the home of #SCHEXYTECH incorporating the following experiential activations;


  • Inspirational evening discussions with tech influencers like Richard Ayeoade, Juliana Rotich, and Michael Acton-Smith.
  • Daytime accelerator and incubator program for tech start ups
  • Learn to code workshops
  • Seminars and workshops led by Trans IP tech professionals
  • Evening events and debates led by tech partners
  • Media partnership with The Guardian
  • Pole-dancing robots!

The Results

  • 2% awareness before activity – 76% awareness post event
  • 91% of attendees stated they would consider switching to TransIP post campaign
  • >2M social reach and >4M media reach

Our Services

Brand Experience

Pop ups & roadshows
Immersive events
Live broadcast experiences
Large-scale sampling
Product launches

Field Marketing

Crafting the sales experience
Staff selection, training & management
Live campaign optimisation
Data-led insights & evaluation


Retail Marketing

Retail staff management & training
Mystery shopping & merchandising
Reselling products
Brand audits & compliance


Contact us

Contact us:
TED Experience,

Google Maps:

Link Us: