Brand Experience Product Launch Event – Inspiration Centraal

Client: TransIP

Brief and Objectives

There are hundreds of hosting providers in Europe. Some of them provide services only inside their country however, the majority of European companies operate on a global scale. Our challenge was to create a standout product launch event for Dutch technology and hosting company TransIP to the tech savvy UK audience. We were to employ an integrated approach spanning Positioning, Creative, Brand Experience, PR & Social Media, eCRM, Media Partnerships & Digital Advertising. Educate on TransIP’s technical prowess, driving engagement within the London tech scene. Stand out in a somewhat cluttered marketplace, without the luxury of a large ATL spend

Solution

An 8 day pop-up brand experience technology festival ‘Inspiration Centraal’ in Shoreditch – the home of #SCHEXYTECH incorporating the following experiential activations;

Inspirational evening discussions with tech influencers like Richard Ayeoade, Juliana Rotich, and Michael Acton-Smith.
Daytime accelerator and incubator program for tech start ups
Learn to code workshops
Seminars and workshops led by Trans IP tech professionals
Evening events and debates led by tech partners
Media partnership with The Guardian
Pole-dancing robots!