Brief & Objectives
TED planned and orchestrated a National tour through multiple retailers, delivering deep brand experiences in the heart retail, to upgrade the shopping experience and drive sales. The campaign focused on moving consumers who were aware and considering the product to actually purchasing. We achieved this by driving home product benefits as part of an engaging product trial experience. TED also focused on training retail staff to be better Xbox ambassadors, so that the activity built an army of owned retail staff to continue to promote the product in store post campaign.
9:1 return on investment
3,000 complete days of demonstrations over a 4 month period
252 stores repeatedly visited
112,944 experience trials
98% compliance on mystery shopping KPI’s
Sales uplift 211%
160% increase in purchase intent vs control
86% Increase in average perception across Trust, reliability, console/event for me and cool factor vs control.
77% recommended the console & event to average 7.5 peers
90.8% recall their experience in retail