Enhance your brand experience
At TED Experience, we understand the importance of product sampling when it comes to getting your product seen, known and trusted. Over 15 years, we’ve honed our process down to a science, combining empirical data and consumer insights with learnt experience to deliver impactful product sampling to an extensive roster of corporate clients.
We target the right people, at the right time, in the right way with your product.
What does this mean? It means utilising a product sampling strategy that is personal, authentic, relevant and convincing, ensuring its success from the very first stage. We consider the optimal methodology when planning out a campaign, marrying our creative instincts about what makes an effective and engaging experience with data from more than a decade as a leading large-scale product sampling agency in the UK.
Coca-Cola Zero Launch:
A Nationwide Large-Scale Product Sampling Success Story
When it comes to making a decision on which product sampling agency to move forward with, we understand it’s all about results – and ours really do speak for themselves.
In 2017, we helped MKTG pitch and win Coca-Cola Zero Sugar in the UK. With a nationwide product sampling campaign, we set out to recruit more than 2 million drinkers to the new brand, whilst spotlighting the need for responsible recycling.
We selected, trained and managed a team of over 1,400 Coca-Cola Brand Heroes who shared a passion for sustainability and worked with us in hundreds of locations and events. Supported with our proprietary tech, we were able to manage the workflow, capture data and ‘can temperatures’ but also stay in touch with our staff to keep them motivated and focussed throughout the campaign.
Exceeding targets by 25%
Staff retention up 17% – 55%
Across over 10k of interactions
A Product Sampling Agency Driven By Data
Data is seamlessly embedded into our approach to product sampling because we know it’s not just the lightbulb moment that creates success, it’s the planning and execution of the work that comes after it. We don’t spend your budget blindly and take risks hoping for the best. We strategically consider how to place your spend in order to achieve the best results.
That’s what makes us different to other product sampling agencies – we don’t leave anything up to chance. By utilising our own vertically integrated ‘low code’ tech platform TED Tech, we can manage and measure stock, staff, stores, consumers and sales to the highest accuracy. The immediacy of our technology puts not just ourselves but our clients in the driving seat of each and every campaign.
In our 15 years as a large-scale product sampling agency in the UK, we have helped our clients harness the devotion of over X consumers.
TED Tech case studies