Defend category position or launch new products
At TED Experience, we have helped revolutionise product sampling to better grow awareness, create understanding and drive sales. Over 18 years, we’ve honed our process down to a science, combining empirical data and consumer insights with learnt experience to deliver impactful product sampling to an extensive roster of corporate clients.
In short, we target the desired people, at the optimal time, in the most effective way.
What does this mean? It means utilising a product sampling strategy that is personalised and authentic, relevant and compelling to ensure success. We consider the optimal methodology when planning a campaign – marrying our creative competence in what makes an effective and engaging experience, with data from more than a decade as a leading large-scale product sampling agency. Our bespoke technology then facilitates, manages and measures the work in practice – allowing all stakeholders to be across campaign metrics on real-time cloud dashboards.
Coca-Cola Zero Sugar
The UK’s largest ever product sampling campaign
When it comes to making a decision on which product sampling agency to move forward with, we understand it’s all about results – and ours really do speak for themselves.
In 2017 – 2019, we helped Coca-Cola launch Coca-Cola Zero Sugar in the UK with a nationwide product sampling campaign to beat all others! As we set out to sample more than 8 Million samples in year one, our aim was to recruit more than 2 Million new drinkers to the new brand, whilst highlighting the need for responsible recycling.
We selected, trained and managed a team of over 1,400 Coca-Cola Brand Heroes, who shared a passion for sustainability, to work with us in thousands of locations and hundreds of events. Supported with our proprietary TED Tech, we were able to manage the workflow, capture data and ‘can temperatures’ but also stay in touch with our staff to keep them motivated and focussed throughout the campaign.
1400 Brand Heroes
Selected, trained & coached
1635 Live events
Hosted across 492 locations
On key messaging
A product sampling agency driven by data
Technology and data is paramount to our approach when product sampling, because we understand that in the world of Brand Experience, it’s the planning and execution of the work that translates into success metrics. We treat client budgets as if they are our own personal savings, so that we strategically consider how best to spend it in order to achieve results.
That’s what makes us different to other product sampling agencies – we don’t leave anything to chance. By employing our vertically integrated ‘low code’ tech platform TED Tech, we can manage and measure stock, staff, stores, consumers and sales to the highest accuracy. The immediacy of our technology puts not just ourselves but also our clients in the driving seat of each and every campaign.
In our 18 years as a large-scale product sampling agency in the UK, we have helped our clients harness the attention of tens of millions of consumers.