Your Roadshow Agency

Planning and execution of large-scale roadshow mechanics

Cut through to your audience with highly engaging roadshows and live events

Brands tend to employ roadshows to either launch something new entirely or new product skew or to help drive sales of a high value or complex product – that needs explaining or longer consideration due to price. The landscape is complex and success is predicted exclusively on planning and execution – so brands need to work with an agency that understands the heavily nuanced environment.

At TED Experience, we have honed our planning process for roadshows and product launch events over 15 years. By combining empirical data and consumer insights with previous learnings, our brand experience work drives significant business impact for our clients. We set ourselves apart from other agencies by using the optimal methodology for any campaign when planning and executing effective launch events.

The success of our process and each roadshow or tour is rooted in a deep understanding of you, your business, your customers and your goals. What sets us apart as a product launch events agency is that we strive to understand the granular details of you and your business from the very beginning of our partnership. At TED, your business is as important to us, as it is to you.

At TED Experience, we believe in a balance of creativity and effective business strategy, and this is evident in how we plan and manage your campaigns. Our expert creative teams and planning executives are in consistent liaison to ensure strategies are original and impactful but also supported by data. We use resources such as our own bespoke technology combined with real world data, to make sure we plan and execute optimally, constructing launch events strategies and roadshows tailored specifically to your business.

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product launchg roadshow

Just Dance product launch & roadshow – driving sales

Our vast portfolio of helping clients succeed in their business goals demonstrates why we’re one of the leading roadshow management and live product launch event agencies. We’ve curated an example to show you what this looks like in practice!

Together with our client Ubisoft, TED Experience helped create the dancing game category back in 2009. We worked on the title for a further six years, creating all of the experience focussed work that propelled the game to greatness. Ubisoft awarded the agency two gold discs throughout the years as recognition of the work and its contribution to the games success.

Central to the brand experience work was the creative concept and build of the “Just Dance Disco Bus” – a modified lorry, complete with large screens, a giant disco ball, sound-sensitive disco flooring and a 2k sound rig that allowed for interactive dancing. The main goal was to reach as many potential consumers as possible and literally demonstrate the game while driving awareness and engagement.

Our brand experience strategy was simple: By showcasing four people playing the game in an elevated entertaining experience, we would transform observers into copycat players [dancers] at the same time – thereby teaching people how to play while they enjoy themselves!. This experiential dynamic demonstrated the game’s accessibility as well as its playability – immediately hooking people’s attention and interest, resulting in widespread brand awareness and instant sales success. The activity achieved multiple prestigious awards.

Over the product launch and many successful years to follow we achieved…

Many award-winning campaigns for Just Dance

Well over 4 million games sold in the first two years

Just Dance became one of the fastest-selling games of the year, and topped the charts in years to come

International celebrity Rita Ora shared the stage with our Just Dance Dance Troop at a high profile Westfield concert

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A roadshow and product launch events agency informed by evidence

Our launch event and roadshow strategies are a marriage of creative engagement employed to serve data-driven insights. We don’t leave anything to chance and set ourselves apart from standard launch event agencies by planning everything meticulously to ensure results.

We understand how important it is to trust your agency and feel confident that all roadshow planning campaigns will be executed properly and efficiently. This is particularly essential when your campaign is large-scale or has multiple aspects. How do we achieve this every time? By using TED Tech.

TED Tech is our in-house technology, exclusive to TED Experience and TEDstaffing. The low-code software allows us to be across all elements of a campaign in real time. This drives excellence and iterative learning. We are able to manage and measure everything from stock to staff, stores, consumers and sales to the highest degree of accuracy, and then use the data to form strategic insights that take the work to even greater heights.

Case studies

product demo

IQOS General Trade

Sales, staffing & product demonstration

X3 YOY Growth
Exceeding target by 52.7%
Nationwide 349 days a year

coca cola zero sugar

Coca-Cola Zero Sugar

Large scale sampling campaign

8M+ perfect serve samples
+44% cans recycled
17% sales Uplift

brand ex

Nintendo Switch

Most successful product launch

400% ROI
+210,000 reach
144 days in mall activity

driven by ted tech2

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