Achieving stand out from the crowd and forming a genuine intimate dialogue with one’s customers, are just two of the many benefits of an immersive pop-up experience or event. Where else does a brand get to create and define completely the moment when a person uses or interacts with a product? Pop-ups allow for deep and meaningful two-way conversations with an audience – an audience that the brand gets to select with planning and creative. If advertising in general could be described as shouting at a group of people from a far, then a pop-up experience is an intimate conversation with your best mates over a cuppa!
But pop-up brand experiences are expensive, so its really important to plan not just for the physical, but to also broadcast elements of the work to the digital world. This method can turn the most expensive experiences into efficient marketing spend! You can find out more about how to do this properly in our Live Event Broadcast Agency area.
Pop-up shop events have been proven to elevate potential consumers’ trust in brands, leading to loyal and returning customers. That’s why for nearly two decades, TED Experience has been creating award-winning and sales-driving popup retail campaigns for global companies. We figure out how, where, when and who to show your products to and manage every aspect of the campaign – just the way a leading pop-up events company should.
Pop-Up Campari Bar – Deep immersion for sales & advocacy
When TED Experience partnered with Campari, we were tasked to capitalise on the success of the Negroni cocktail to further drive sales and brand engagement in London. We created “The Negroni Bar by Campari”, a semi-permanent pop-up bar which housed the world’s largest selection of Negroni cocktails.
TED transformed a warehouse space into an Italian speakeasy bar for drinkers to enjoy perfect serve Negroni’s. The bar featured an old Italian street scene fly posted with historic Campari advertising from the last century, and inside housed a modernist art installation – a metaphor for the Negroni drink. To engage the ‘on-trade’ audience, we orchestrated the ‘Red Night Sessions’: Invite only parties from 1am till 6am specifically for London’s mixologists to enjoy the space after their shifts. Word spread quickly and these sessions became instantly famous, ensuring Campari was top of mind for all of London’s bar staff. We also engaged over 20 other independent bars in Shoreditch to carry Campari Negroni menus for the period, effectively allowing Campari to ‘own’ Shoreditch for the whole month. The social reach from all activity was targeted and effective.
A pop-up events agency driven by data
It’s evident that pop up retail and events offer an optimally crafted sales experience for your consumers, so each aspect of it must be carefully considered. We ensure that the strategies and plans we create are grounded in data-driven insights, as well as our instincts as a leading pop-up events company.
With large-scale pop-up events, we understand how important it is to be able to place your trust in your agency, feeling confident that each and every move has been meticulously planned and will be rigorously executed.
Our exclusive, in-house technology allows us to handle real-time measurements at scale, whether that’s the allocation of budget or an assessment of results. By utilising this integrated ‘low code’ tech platform, we can manage and measure every part of your pop-up event from stock to staff, locations, consumers and sales to the highest accuracy. We then turn this data into compelling strategic insights that inform our approach, ensuring that our effort optimises the pop-up retail experience and creates real business impact for our clients.