Brand ambassadors when properly employed, help connect to consumers to explain the relevance of your product, or to facilitate a brand experience which in turn helps build brand affinity and preference. Brand ambassadors act as real-world marketing for your brand, telling people who you are, what you stand for, and they explain the relevance of the the product. Brand experience marketing can be expensive to produce so it’s imperative that one employs the right brand ambassadors to close the last six years with the audience – to do justice to the overall activity spend. Utilising optimal selection and training to help them develop the best customer experience is key and that is where TED Experience excels.
We have been leading the field of brand ambassador staffing for almost two decades. Our holistic approach of assessing target audiences, brand objectives, and consumer data enables us to confidently match your company with the right ambassadors and then train them to succeed.
Our database of 6,000 TED staff have been interviewed, profiled and categorised by their experience, skills and attributes. This enables us to quickly select suitable ambassadors for a project or match a brand. As a leading brand ambassador agency, our competencies span brand experience, retail marketing, large-scale sampling and sales campaigns.
Dancing our way into the record books!
As part of our five year journey launching and maintaining the Just Dance franchise, we orchestrated a first-of-its-kind digitally amplified brand partnership event, to launch the app version of the famous dancing game – Just Dance Now.
The brand ambassadors on this campaign all needed to be contemporary dancers of a high standard but also able to perform the duties of a brand ambassador – engaging the public to trail the game by downloading the App.
While the dancers performed specially choreographed shows periodically, the extended team communicated key messages about the Just Dance app, establishing downloads and educating people how to play along.
The result? Thousands of teenagers dancing alongside the troupe via the Just Dance Now app on their phones, sharing content and making the brand famous amongst their friends network.
A brand ambassador agency driven by data
One of the things that sets us apart from our competitive set of agencies is how we use technology to support and better all of our work – and working with brand ambassadors is no different. We have built many functionalities into the TED Tech brand ambassador app that helps our teams perform their tasks.
Each brand ambassador job is so different from the next, but our technology helps with the commonalities such as reporting on checking in and out of shifts, collating data on consumer interaction and engagement and reporting issues in real time. We are also able to communicate to individuals, teams or nationwide workforces within our tech and disseminate salient information in real time. This can really make the difference when dealing with challenges on the fly in one location and wanting to be able to share the learnings to the rest of the teams in other areas and or locations.
Our technology centralises key campaign metrics – qualitative and quantitative . We then turn this data into compelling strategic insights that optimises the ambassador process and in turn creates real business impact for our clients.