Achieving a balance between the consumer experience and commercially driving sales in the retail environment is a tricky thing to get right. As a leading retail experience agency, we ensure your retail experience is optimal but commercially focussed.
A successful retail experience marries the nuance of the human experience with sector metrics and store specific data. As your retail experience agency, our mission is always to deliver significant business impact for our clients as well as a meaningful experience your customers.
How do we do this? By blending innovation with proven commercial methodology and data led insights.. Retail experience lives or dies in its planning and execution, which is why our approach to both of those areas is not just innovative but data-driven also. With over 17 years of running retail experience campaigns for a myriad of global companies, we know not only how to drive growth but achieve meaningful experiences for customers simultaneously.
Feeling the HEET with IQOS
We started working with Philip Morris on IQOS in 2020, right at the start of the pandemic and at the dawn of remote working. The work is at its core a sampling experience sales exercise. Our journey with them to date is a testimony to our mantra of adoption, innovation and overcoming through the use of technology! We originally had just six weeks to recruit and train around one hundred and eighty IQOS Experts who were to work in a major supermarket chain for a couple of months. The success of this project led to opening up additional channels in General Trade and smaller multiple outlets through 2020, 2021 & 2022. The product evolved too during this time, with newer product variants being launched – sometimes meaning that we needed to carry up to four levels of stock ready to deploy in a given channel. And to keep things interesting we needed to be able to sell either the clients stock, the retailers own stock, or sometimes buy the stock from the client and re-sell it in certain channels. The first campaign started in the 20th May 2020 and has been live every working day through to today in 2023. Being able to constantly evolve and adapt to our clients requirements has only been possible thanks to our technological infrastructure – which allows for quick evolutions and a multi-tactic strategy, with each tactic being able to be dialled up or down depending on a multi-variant set of circumstances. All data from the projects is immediately viewable on cloud dashboards.
Success equals adaption and innovation
The retail landscape is varied. The high street is an ever changing landscape of complexity and evolving consumer behaviour. Supermarket or multiples differ much from chain to chain, and the mall environment too is in a state of constant flux. It should come as no surprise then, that brands must be adaptable and innovative in order to thrive in todays competitive retail landscape.
It is this need for constant reaction and adaption that has led to our belief: that brands need a tech solution to facilitate manage and measure their efforts in real time across the retail landscape. Our technology maps, tracks and evaluates all actions and behaviours within retail, so that as an agency we can then fine tune our activity to the behaviours of consumers, the limitations of the channel and the economic factors effecting the given product or brand. In other words we behave like a ‘start up’ as a constant behaviour or discipline. This drives efficiency and ultimately success.