Just Dance Game Launch
Over 4M sales and 2 gold discs!
Chart topping game
Just Dance disco truck
With tens of thousands engaged
4M+ Games sold
TED awarded 2 gold discs
Ubisoft presented TED with two Gold Discs in recognition of the agencies part in helping to sell well over 4 Million games in the first couple of years.
We launched Just Dance, back when there was no dancing game category!
We helped create the dancing game category with our work on this title. Strategy was to educate on ‘how’ and encourage trial en masse! Create a brand experience asset that could take the game to high streets, festivals, universities, events and beyond. And after the initial successful launch, the brief developed over 6 years to maintain JD as the lead dance game on consoles.
TED challenged the brief to include an asset that would tour the concept to multiple sites and the ‘Just Dance Disco Bus’ was born! The modified flatbed lorry, complete with large screens, giant disco ball, sound sensitive disco floor and 2k sound rig, and allowed for up to 20 people to join in the fun at one time – with hundreds of onlookers joining in too. The brand experience strategy of allowing many to play, and even more to join in while watching, quickly established the accessibility of the title – making the Just Dance instantly successful. The Disco Bus concept allowed TED to take the activity to many events, festivals and universities over the years, as well as gaming events like Eurogamer and Comicon. The activity won a host of awards and became famous throughout the industry. Ubisoft presented TED with two Gold Discs in recognition of the agencies part in helping to sell well over 4 Million games in the first couple of years.