Just Dance Game Launch

Over 4M Sales and 2 Gold Discs!

Multiple Awards

Across different campaigns

Biggest Seller

Chart topping game

Festival Favourite

Just Dance Disco truck

University tours

With tens of thousands engaged

Rita Ora

Exclusive performance

4M+ Games sold

TED awarded 2 gold discs

Ubisoft presented TED with two Gold Discs in recognition of the agencies part in helping to sell well over 4 Million games in the first couple of years.

TED was tasked with launching Just Dance, back when there was no dancing game category!

We had to launch a dancing game title, and thereby create the dancing game category. Educate on ‘how’ and encourage trial en masse! Create an brand experience asset that could take the game to high streets, festivals, universities, events and beyond. And after the initial successful launch, the brief developed over 6 years to maintain JD as the lead dance game on all consoles.

The Detail

TED challenged the brief to include an asset that would tour the concept to multiple sites and the ‘Just Dance Disco Bus’ was born! The modified flatbed lorry, complete with large screens, giant disco ball, sound sensitive disco floor and 2k sound rig, and allowed for up to 20 people to join in the fun at one time – with hundreds of onlookers joining in too. The brand experience strategy of allowing many to play, and even more to join in while watching, quickly established the accessibility of the title – making the Just Dance instantly successful. The Disco Bus concept allowed TED to take the activity to many events, festivals and universities over the years, as well as gaming events like Eurogamer and Comicon. The activity won a host of awards and became famous throughout the industry. Ubisoft presented TED with two Gold Discs in recognition of the agencies part in helping to sell well over 4 Million games in the first couple of years.

TED Tech case studies

IQOS

Retail Sales Campaign

12k Sales
96% Compliance
Attendance 98%

Coca-Cola

Mass Sampling Campaign

12k Sales
96% Compliance
Attendance 98%

Nintendo

Product Launch Road Show

12k Sales
96% Compliance
Attendance 98%

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