Coca-Cola Christmas UK Tour

The best brand ambassador team

440,000 samples

Perfect serve samples

+54% Recycled

Sampling cans recycled

+70K Experiences

Happy Christmas shoppers

7,876 prizes

In on brand games

26,333 Photos

Branded hero shots taken

8,224 Bottles

Personalised branded bottles

coca cola christmas truck 1
brand experience road show

You’ve been a godsend today! The kids were driving us mad – until we started queuing for this amazing experience! Feels like the holiday has really started now!

Happy Dad

Staffing and logistics – and bringing festive joy to thousands of people!

The iconic 1995 commercial featuring the Christmas Truck became a brand experience in 1996, and has since continued to spread holiday magic across the UK every Christmas. TED provided world class staffing, creating a brand ambassador team to facilitate the consumer engagement, and a rigging team to handle tour logistics.

promotional road show
ppromotional staffing

The Detail

TED team rigged the events to be fully compliant with health and safety regulations, across a range of locations. TED Brand Heroes helped entertain the large queues and eager crowds by encouraging visitors to take part in a number of engaging activities. As families engaged with the iconic Coca-Cola Christmas Truck brand experience, they could take festive selfies, and receive a mini can served at the perfect temperature.

The team of event managers and traveling ambassadors went through intensive face to face training on engagements, coaching other team members, managing large queues, crowds and press. Coca-Cola’s goal of a world without waste was at the heart of the campaign with ambassadors encouraging visitors to recycle on site with our bespoke can crusher. At key retail events, we also offered a unique opportunity for customers to receive a personalised Coke bottle.

Case studies

product demo

IQOS General Trade

Sales, staffing & product demonstration

X3 YOY Growth
Exceeding target by 52.7%
Nationwide 349 days a year

coca cola zero sugar

Coca-Cola Zero Sugar

Large scale sampling campaign

8M+ perfect serve samples
+44% cans recycled
17% sales Uplift

brand ex

Nintendo Switch

Most successful product launch

400% ROI
+210,000 reach
144 days in mall activity

driven by ted tech2

Contact us

Contact us:
TED Experience,

Google Maps:

Link Us: