The Telegraph
Target driven sales campaign – driving subscription
445 Days
Completed staffing days
5000 Interactions
Positive consumer interactions
29% Improvement
From in campaign learnings
2500 Incentives
Exclusive giveaways
100% Compliance
Over 445 days
TELEGRAPH Sales team star seller Ashley
hits an average of 10.5 sales per day!
Deliver a sales experience orientated pop up activation to raise awareness and sign up new users
The Telegraph wanted to bolster subscriptions to their online service around the time that Brexit was being debated. The campaign needed to engage commuters in topical news conversations, such as Brexit, and land key messages of the service. Highly trained brand ambassadors would need to guide commuters through the Telegraph subscription service to the point of purchase, targeting specific key demographic.
The Detail
TED recruited a dedicated sales team across nationwide commuter hubs to upgrade a consumer experience and highlight the benefits of digital subscriptions over traditional paper media – ultimately to driving subscription sales. TED ambassadors were able to subscribe consumers onsite, using bespoke tech and provide a positive and informative brand conversation. TED also selected a range of incentives giveaways, such as branded water bottles, to help close sales and add value to the commuter journey.
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020 7490 7745
Mail us:
hello@tedexperience.com
Contact us:
TED Experience,
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